In November, Pantene launched “Labels Against Women,” a new commercial in the Philippines addressing the unfair treatment of women. In short, the advert shows situations in which a woman is labeled differently than a man despite the same actions. While I 100% support changing the perception of women, that is not what I wish to discuss.
Even if you missed the 60 Minutes special with Jeff Bezos, CEO of Amazon, I bet you’ve still seen the press on Facebook, Twitter, Hulu or just about everywhere on the Internet – Amazon wants to deliver your packages to you within 30 minutes using drones.
Yep, drones.
Some investors, analysts and myself are wondering if another dot-com bubble with high-flying valuations of social networks with questionable or unsteady revenue models is being created.
Facebook has yet to live up to all of the hype that it received before going public. Is Twitter next?
First of all, mobile is not a strategy.
Mobile is the mechanism that allows you to do something else. That something else is your strategy.
Mobile enables, accelerates or improves your strategy.
It’s all too often that business owners, marketers and bloggers talk about a mobile strategy being the fancy app or the decision about responsive web design versus mobile site. Those questions, although important, are tactical not strategic.
I’ll illustrate the difference and how you should think about a mobile strategy using three examples from companies who are using mobile well.
Is this CollegeHumor video a waste of advertising money for Vitamin Water?
Absolutely!
Let me explain why.
On September 28th, 2013, Marina Shifrin decided to quit her job at Next Media Animation in Asia by posting a video telling her boss, “I quit!” The video immediately went viral and garnered over 11 million views in only five days. Watch it for yourself.
French gaming company PMU (Paris Mutuel Urbain) recently released a series of ads sure to upset a lot of Americans. The first, shown below, depicts a pair of police officers who place a bet with each other and inadvertently assassinate JFK.