Adam Williams

Advice for marketers and small business owners

Emoji in Real Life campaign terrifyingly shows who your kids may be talking to online

It’s long been a concern of parents the world over – what if the person on the other end of your child’s online chat isn’t another child? What if that person using all those cute emoji – or smileys – is actual a predator? International non-profit association Innocence en Danger launched a campaign in January depicting who just might be behind those emoji.

And the result is terrifying.

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Heartbleed bug creates massive vulnerability in the Internet’s security, reset your passwords

On Monday, April 7th, the Internet was made aware of a massive vulnerability in security due to what’s being called the Heartbleed bug. Simply put, hackers are able to use the Heartbleed bug, which has apparently been around since 2012, to potentially get secure information that can be used to access your online accounts.

In other words, email accounts, bank accounts, social media accounts, basically the entire Internet is vulnerable.

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SaferNet Brasil selfie ad shows teens what happens with nude pics

(See a larger version of the ad)

In the age of selfies and Snapchat, teens are increasingly exposing themselves to their friends. Unfortunately, those photos are often distributed to other friends or posted to the Internet. A Brazilian association named SaferNet Brasil has created a print ad campaign to educate teens about how easily those pictures spread.

The text of the ad reads, “The Internet can’t keep a secret. Keep your privacy offline.”

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Hulu and Veronica Mars teach consumers to turn to online piracy

Hulu was founded in 2007 and is owned by NBC Universal, Fox and Disney-ABC, in case you didn’t know. In November 2010, Hulu Plus launched as subscription model with access to additional content.

The idea is to give consumers access to content at an affordable enough rate that they will pay for it and not pirate the content yet still create a profit for Hulu’s owners.

The idea is to make content available “Anywhere, Anytime.” It’s the anytime part that Hulu can’t seem to get right.

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Was Michael Bay’s CES meltdown a PR disaster or accidental brilliance?

Last week, movie director and producer Michael Bay lost all composure at this year’s Consumer Electronics Show (CES) when the teleprompter and he got out of sync resulting in Bay suddenly walking off stage after only a single minute.

What makes this particularly embarrassing was that he was on stage to promote Samsung’s new curved HDTV, as a paid sponsor I’m sure. Losing your wits and leaving your meal ticket high and dry, though, is great content for social media, news and comedians alike (see Tina Fey mock Bay at the Golden Globes).

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6 Innovative tech companies to watch in 2014

As the new year begins, there are several innovative tech companies that really excite me as I think about the possibilities. The six companies below, in no particular order, are selected because either they are helping lead a disruption or they themselves are causing the disruption.

I will briefly outline why you should pay attention to these innovative tech companies. And feel free to include in the comments other products or companies that you will be following.

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