Adam Williams

Advice for marketers and small business owners

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VidAngel nailed creating a viral video to sell their service

For the uninitiated, VidAngel helps families enjoy a variety of movies and television shows by eliminating questionable content. The service allows customers to choose what they want to see or hear when watching a film. VidAngel’s slogan is, “Watch movies however the bleep you want”.

It’s a pretty smart service. But what I really love is the marketing.

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Is FCKH8’s f-bomb dropping little girls video an effective advertisement?

WARNING: Video is definitely NSFW

T-shirt company FCKH8 just released an extremely controversial video featuring young girls using the f-word repeatedly to make a point against sexism – and hopefully sell a lot of t-shirts in the process. But is using extreme, sensational tactics effective?

Although videos spread like wildfire on social media giving the impression of success, it doesn’t mean that they are actually effective ads (I know, after Old Spice it seems like that’s the case).

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The North Face challenges Korean shoppers to never stop exploring

In brilliant experiential marketing, or maybe better dubbed experimental marketing, The North Face Korea dropped the floor out from under shoppers. While some just plummeted to what appears to be foam, others took the challenge, scaled the climbing wall and jumped for a free jacket under the pressure of a clock ticking away the 30 second countdown.

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Domino’s pizza box wants you to look the cow you’re eating in the eye

My family recently ordered a pizza and we were surprised to find images of the cows used in the making of the pizza on the Domino’s pizza box. Really?! Did someone in legal actually approve that?

I don’t even know where to begin with everything that’s wrong with this. I’m not a vegetarian but I have issues with the meat industry (and the use of CAFOs).

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Dad in anti-gambling ad picked Germany to win the World Cup, oops

Singapore’s National Council on Problem Gambling (NCPG) thought that an anti-gambling ad focused on the World Cup would be great idea considering the wide reach of the games (and probably excessive gambling tied to the games). Unfortunately, the bad dad in the ad who bet his kid’s savings picked Germany to win it all and of course would now be quite rich.

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Emoji in Real Life campaign terrifyingly shows who your kids may be talking to online

It’s long been a concern of parents the world over – what if the person on the other end of your child’s online chat isn’t another child? What if that person using all those cute emoji – or smileys – is actual a predator? International non-profit association Innocence en Danger launched a campaign in January depicting who just might be behind those emoji.

And the result is terrifying.

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