On September 28th, 2013, Marina Shifrin decided to quit her job at Next Media Animation in Asia by posting a video telling her boss, “I quit!” The video immediately went viral and garnered over 11 million views in only five days. Watch it for yourself.
With nearly 2 million views on YouTube after just two weeks, Beneful’s Dog Goldberg Machine video caught a lot of media attention (including a piece on CNN) and social media traction. Before explaining why it worked so well, I want to illustrate just how big the impact was.
Hopefully you’ve had a chance to see the witty and headline grabbing response that feminine care company Bodyform posted to Youtube on October 16th in response to a snarky comment on its Facebook page. Though if you haven’t, I’ve posted it above.
In just the first 24 hours, the video garnered more than 626,000 views. By any standard, that’s pretty amazing.