I love SlideShare.net.
If I’m not careful, I could lose days on there learning and not doing.
Though, this presentation is worth every moment of your time. It was created by Marty Neumuier of Liquid Agency, formerly Neutron. Liquid has worked with some impressive brands such as Meebo, Adidas and Microsoft.
The objective of this presentation is to teach you two things. The modern definition of a brand (it has changed). And the five disciplines of brand building. You won’t regret it.
(view on SlideShare)