Adam Williams

Advice for marketers and small business owners

#voice of customer

CASE STUDY: How Cake Hair Salon exceeds customer expectations

Exceeding customer expectations

When you sit down in Randy’s chair, rather than generically asking, “How do you want your hair cut today?” he crouches down so he’s eye-to-eye with you and starts asking questions like, “What do you like about your hair? What don’t you like? Why do you want that color?” In fact, he’ll tell you not to get a particular service if he thinks it will damage your hair (even though he would have made more money). That’s why Randy has a successful salon, Cake Hair Salon, and has been hired by Redken to fly all over the country teaching other stylists.

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HOW TO: Build a Voice of Customer program for small businesses

If you can sign-up for a free account with SurveyGizmo.com or SurveyMonkey.com, then you can create a simple yet customer service enhancing voice of customer program.

Defining a Voice of Customer (VOC) program

Simply put, a VOC program is surveying your customers on a regular basis to find out just what they think of your brand. The key is to gather data that is quantifiable so you can easily track how you are doing over time.

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