Adam Williams

Advice for marketers and small business owners

#Obama

Obama vs Romney: A lesson in framing your competition

First, let me explain how we use frames to view the world.

The last time you watched an ad on TV or read an ad in a magazine, did you notice that how you responded to the perceived message was influenced by your past experiences and/or current views?

Probably not. Yet, you carry around with you your assumptions, paradigms and beliefs – collectively your frame of reference – and they shape how you see things.

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