Adam Williams

Advice for marketers and small business owners

#Jim Collins

4 Must have traits of effective leaders

In one of his must read books, author and researcher Jim Collins was determined to find the key factors that made companies transition from Good to Great. At the onset of the research, Jim refused to believe that leadership played a role in becoming great.

After months of research and analysis, Collins’ team called him into a room, locked hands and confronted him. The research team found that there was “something consistently unusual” about the executives at great companies.

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