If J. Dawg’s had begun by just offering great hot dogs, then they probably would have down alright. But they’ve done amazingly well because of the brand story that customers love, want to share and can easily share because it’s simple.

Setup inside of a small shack only large enough for a grill, toppings, a refrigerator and two employees across the street from the university campus, J. Dawg’s sells all beef and polish hot dogs. They also offer a sweet tasting secret sauce that I buy from them by the pint. There is almost no parking since the university controls all of the parking lots in the area. You usually have to park elsewhere and walk there.

So why was this little start-up featured as one of the best in the area?