While recently reading an article from Baekdal.com (a favorite blog of mine – check it out), I discovered a gem. Thomas, the author, was writing about an issue facing publications, editors and journalists. Near the end, he penned:

As Simon Sinek says, “do you believe in what you believe?” Do you believe in what the company you work for believes? Simon talks about the Golden Circle. It starts with ‘Why’, the purpose of the publication. ‘How’, the strategy of the publication. And the ‘What’, the actual work of the journalists (in that order).

Using that template, let’s talk about your vision and how it is or isn’t engineered into your company’s culture.