WARNING: Video is definitely NSFW

T-shirt company FCKH8 just released an extremely controversial video featuring young girls using the f-word repeatedly to make a point against sexism – and hopefully sell a lot of t-shirts in the process. But is using extreme, sensational tactics effective?

Although videos spread like wildfire on social media giving the impression of success, it doesn’t mean that they are actually effective ads (I know, after Old Spice it seems like that’s the case).