Adam Williams

Advice for marketers and small business owners

#Dove

Is Pantene’s “Labels Against Women” ad the start of a new brand position?

In November, Pantene launched “Labels Against Women,” a new commercial in the Philippines addressing the unfair treatment of women. In short, the advert shows situations in which a woman is labeled differently than a man despite the same actions. While I 100% support changing the perception of women, that is not what I wish to discuss.

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Why Dove’s Real Beauty Sketches is better positioned than prior campaigns

On April 14, 2013, Dove took a big step along its path to changing women’s perceptions of themselves. In 2006, Dove began its crusade against the beauty industry with the much hyped short titled Dove Evolution. I want to explain why the Real Beauty Sketches campaign is better.

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