Adam Williams

Advice for marketers and small business owners

#community management

Leadership

Pie for Everyone: Building organizations around abundant thinkers

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Think for a moment about the people or organizations in your life that have rubbed you the wrong way. Maybe they didn’t treat you right or you were completely ripped off. Or maybe a company’s actions seemed only self-serving without giving anything back.

We’ve all been there.

Today’s post drives at one core motivation in humans and organizations: how we see our access and relationship to resources.

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Marketing

Why Borders failed, a digital strategy and what it means to small bookstores

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Borders, established 40 years ago in Michigan, just shut its doors. To be honest, I’ll miss it. Despite the “big box” feel, I often found myself lost wandering the aisles wishing I could buy everything. In the wake of Borders’ demise, let’s take a moment and reflect on what happened. Some of the reasons that I’ve read include:

  • Huge inventory in each store and large lease spaces
  • Bet on CDs and DVDs (when everyone else was going digital)
  • Did not develop an eReader
  • Dirty bathrooms
  • High prices
  • Handed over the website to Amazon
  • We are supplier (and therefore brand) agnostic

I’m going to touch on the last two specifically.

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