Adam Williams

Advice for marketers and small business owners

Leadership

Are you wasting time on tasks that masquerade as being important?

I’ve been thinking a lot about task management lately, largely due to what Seth Godin says in Linchpin and what Chris Brogan had to say in a post titled You’re not as busy as you think. What I’ve come to realize is that there are four kinds of tasks: tasks that we enjoy but don’t move us forward, tasks that keep us busy, tasks that we think are important, and tasks that are important and have momentum. The former three can be very counter-productive. I call these types of tasks Time Marauders.

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Why I won’t be defined by my MBA admissions essays

I have found writing my MBA school admittance essays to be very daunting for one simple reason – it feels like my life and achievements are on trial. It feels as if a large magnifying glass is scrutinizing my very existence and whether or not it’s been worthwhile.

So I’ve been timid about actually writing the essays for fear that my life isn’t up to par. That my accomplishments will pale in comparison to the other guy applying next to me. It’s a suffocating sensation.

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