I recently realized that I had lost control of my digital life. With multiple web properties, social accounts, brands and email accounts, I suddenly realized that I did not have a unified brand that represented me. For example, despite several Twitter accounts, not one of them was branded with my name (inhibiting my ability to establish myself as a thought leader and marketer).
Just as large companies go through reviews of brands, web properties and divisions, we need to do something similar. Let me explain what I did. Pulling out one of my favorite tools, a large white board, I listed every website that I either own or contribute to, all of the brands that I represent online, all of my Twitter handles and all of the email addresses that I use.
Defining my objectives
I then spent some time reflecting on what I hope to accomplish by being online. Why do I blog? Why am I on Twitter? What is my Big Hairy Audacious Goal? Who am I on the interwebs? With a written and unambiguous definition of my objectives, I could then review specific online activities.
Differentiating between brands
I had allowed the boundaries between the brands I own or represent to blur. The purpose of each brand and how the brands work together (or don’t work together) was unclear. Therefore, I took my objectives and differentiated between brands by purpose or function.
As a result, I eliminated one brand, created a new one, consolidated in several areas, redesigned one website and solidified the purpose of each brand. Overall, the process was very cathartic.
Why does it matter?
Maybe I’m just OCD. Or maybe…
- People are Googling you and not finding you
- You need a clear portfolio that you can show to potential employers or clients
- You will find opportunities for growth or income
- You will discover areas where you are just wasting time on low yield activities
If you don’t have one, create a personal digital strategy today.
(Image from FilmDrunk)