If you aren’t familiar with Lifebuoy soap by Unilever, then you’re probably not from Asia where it’s #1 in its category. Lifebuoy is one of Unilever’s oldest brands and positions itself as the soap that saves lives. Straight from the Unilever website:

The brand’s core promise of protection and a commitment to support life through unbeatable protection is at the heart of the brand name itself – Lifebuoy, the guarantee of protection when you are threatened.