Adam Williams

Advice for marketers and small business owners

#digital marketing

Are you setup to do digital marketing that drives sales in 2015?

This is a guest post from Shawn Butler of Leadgenix. Learn more about him and his agency at the bottom of the post. Enjoy!


In July of 2013, the American Marketing Association defined marketing as:

“The activity for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

That definition puts a lot of focus on the creating awareness part of your marketing and communication, but more and more, businesses today are focusing their marketing efforts on driving new customer sales. For most companies, marketing should be redefined as the way a business gets its customers to make purchases.

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While nation mourns tragedy in Connecticut, Google profits from offensive ads

Out of respect for the families of the victims of Sandy Hook Elementary, I have waited nearly two weeks to write this post. However, I think it’s an important issue.

I was on campus when I heard the news. I headed straight to the Internet to find out what was happening. As I pulled up the very first news article titled At least 26 dead in shooting at Connecticut elementary school, I was presented with an extremely offensive ad selected and served by Google (see image above or click here for a larger image).

The t-shirt in the ad from BadIdeaTshirts.com depicts a woman who has been shot with the phrase, “I’m fine.” Considering that the events of that day are some of the most horrific and heartbreaking in America’s recent history, this t-shirt and ad are, in my opinion, simply unacceptable and far over any line of common decency.

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