Adam Williams

Advice for marketers and small business owners

#authenticity

Does the music industry want authentic artists or physical appeal?

This is a guest post from a great friend Daniel Wilder. You’ll find his bio at the end of the post. Enjoy!


Modern Music: The Marvel of the Craft

Concerning the post on authenticity in the art of contemporary music, I felt the urge to not only comment on the presented analysis that deals in particular with genuine artistic and personal charisma, no, as an admirer and attendant in the field of music I felt the urge to give insight on the corporate strings behind the craft: a voice about the music we love and buy, the music we hate, but the music we cannot live without.

The modern music world underwent a tremendous shift where being a great artist is not the overt demand A&Rs or giant executive producers expect when you sign your future and become part of the music business.

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Does your brand have what it takes to be authentic? Learn from the least likely

What do a guy who looks like Marilyn Manson, a woman with Aspergers Syndrome and an overweight kid all have in common? They each have garnered tens to hundreds of millions of YouTube views as contestants on Britain’s Got Talent and America’s Got Talent.

Why?

Because they are who they are and not something else.

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