Adam Williams

Advice for marketers and small business owners

Debt free, eh? You should celebrate by borrowing $225,000

I have had to drive by a billboard near my home several times that almost infuriates me every time I see it. The billboard, an advertisement for a local home builder, reads something like this:

“Utah is the most financially sound state…Let’s all celebrate by buying a new home!”

Does anyone else see the glaring contradiction in that statement and feel like the home builder thinks we are idiots?

The first part infers that residents of Utah have either been really lucky in this recession or have made smart financial decisions avoiding much of the debt from which the rest of the nation has suffered. Part two says, “How about you all ruin that and take on new mortgages so that I can make some money off of those cash reserves?”

Sounds like a good time to me.

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Customer Appreciation Sale (No current customers please)

So I received a marketing email from my web hosting service that started me chuckling. The exclusive offer was for 50% off the normal price of hosting. However, the promotion was only good for new accounts.

To my web host’s credit, I have just about unlimited everything. So rarely would someone need a second or third account. Meaning, I would have to create a second, completely unnecessary account to qualify for the promotion.

So why the odd offer?

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Dear Carl’s Jr: May I please have my order?

I have been a Carl’s guy for years, though I’m rethinking my loyalty due to one repeating issue – I can’t get what I order. Let me explain. Yesterday, a Double Western Cheeseburger sounded so good. I pulled up to the drive-thru and was first offered the special Grilled Cheese Burger. I said no and then ordered the Double Western. Once we pulled away, I was dismayed to find the special Grilled Cheese Burger in place of my Double Western.

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