After having read a lot of blogs and news online, I find myself skimming simply because most writers sound the same or are saying the same thing that everyone else is saying.

Jeff is an exception. I find myself reading each word because his perspective and voice are unique in a sea of ubiquity (check his street cred and interview at

Not only is he engaging, but he gives a straightforward guide in his new ebook Every Writer’s Dream to improving your writing and getting found and followed. You’ll notice that Jeff borrowed some of his ideas from others such as Seth Godin and Chris Brogan (two personal favorites), but Goins congeals his views with those learned from others in an efficient and effective manner.

If you haven’t figured it out by now, I’m endorsing this ebook. It’s well worth the couple of bucks you’ll spend to get it.

As this is a blog primarily about brand management, let me give you one brief excerpt.

“A brand is your identity. It’s what makes you, you.

But it’s not just your personality. It’s who you consciously choose to be. It’s an intentional identity you don for the sake of your art.

Don’t misunderstand me. I don’t mean your brand can be whatever you want it to be. It’s an important part of yourself revealed for an audience. Not in a disingenuous way. But in a way that is consistent and understandable for your readers.”

Goins goes on to explain that although he likes guacamole, that part of him doesn’t need to be part of his brand. In his words, “A brand is part of you, but it can’t be the whole person.”

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Without further ado, go learn about Jeff Goins and pick up Every Writer’s Dream while you are at it.