What do a guy who looks like Marilyn Manson, a woman with Aspergers Syndrome and an overweight kid all have in common? They each have garnered tens to hundreds of millions of YouTube views as contestants on Britain’s Got Talent and America’s Got Talent.
Why?
Because they are who they are and not something else.
In my previous post Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking, I discussed how I recommend ranking ad agencies based on the performance of their own social media profiles.
Today, I’ve taken my own advice and created the FAWC! Report. I’ll let you figure out the name.
The FAWC! Report ranks top advertising agencies by mashing up the number of followers they have on Twitter, Facebook, and LinkedIn and what I’m calling Social Goodness, which measures quality.
Apparently, size does matter. In fact, it’s all that matters according to Canadian ad agency PivotStack. Adweek recently reported that PivotStack has created a new ranking (because we aren’t self-congratulatory enough as a society) that lists agencies based on the size of their social media followings.
The Top 50 Ad Agencies list asks:
“Ever wonder how good your ad agency really is? If you’re trusting them with your brand’s online presence, make sure you know how they’re handling their own.”
Okay. So I love that PivotStack is trying to generate leads for their business by grabbing headlines with this list. However, I’ve got issues with how they rank agencies and see a great learning opportunity.
What you’ve been taught about brand loyalty is wrong.
Why? Because the consumer behaviors that marketers call brand loyalty are not the result of a deep-seated love of your brand. They’re really not that into you.
Update: My notifications have returned to normal. I hope that it has for others as well.
The notifications section, on both the mobile and tablet apps and the desktop site, of my Pinterest account changed about two weeks ago – and not for the better.
To put it bluntly, the change appears self-serving and lacks an understanding of a fundamental reason Pinterest is addicting – validation. But more on that in a moment.
Previous to the change, each notification showed the specific pin of mine being repinned by others. Now, each notification shows the repinner’s board to which the pin has been repinned. In other words, I have no idea what pin was repinned.
How infuriating!
Last week, movie director and producer Michael Bay lost all composure at this year’s Consumer Electronics Show (CES) when the teleprompter and he got out of sync resulting in Bay suddenly walking off stage after only a single minute.
What makes this particularly embarrassing was that he was on stage to promote Samsung’s new curved HDTV, as a paid sponsor I’m sure. Losing your wits and leaving your meal ticket high and dry, though, is great content for social media, news and comedians alike (see Tina Fey mock Bay at the Golden Globes).
In November, Pantene launched “Labels Against Women,” a new commercial in the Philippines addressing the unfair treatment of women. In short, the advert shows situations in which a woman is labeled differently than a man despite the same actions. While I 100% support changing the perception of women, that is not what I wish to discuss.
