(See a larger version of the ad)
In the age of selfies and Snapchat, teens are increasingly exposing themselves to their friends. Unfortunately, those photos are often distributed to other friends or posted to the Internet. A Brazilian association named SaferNet Brasil has created a print ad campaign to educate teens about how easily those pictures spread.
The text of the ad reads, “The Internet can’t keep a secret. Keep your privacy offline.”
Luxury brands Jaguar and Maserati both used commercials in Super Bowl 2014 to launch new cars. So how did they fare against each other?
Let me break down each commercial into what each brand did right and wrong. We’ll also look at the USA Today Ad Meter to see what Americans thought.
Is this CollegeHumor video a waste of advertising money for Vitamin Water?
Absolutely!
Let me explain why.
French gaming company PMU (Paris Mutuel Urbain) recently released a series of ads sure to upset a lot of Americans. The first, shown below, depicts a pair of police officers who place a bet with each other and inadvertently assassinate JFK.
With nearly 2 million views on YouTube after just two weeks, Beneful’s Dog Goldberg Machine video caught a lot of media attention (including a piece on CNN) and social media traction. Before explaining why it worked so well, I want to illustrate just how big the impact was.
Jose Cuervo recently released “Have a Story“ with Kiefer Sutherland. After the Jack Bauer fan in me calmed down, the commercial struck me as a near perfect outline for content marketing success.
In the 30 second spot, Kiefer describes five actions all culminating in the instruction to “have a story” (a key to marketing success).
Here’s the breakdown.
This is a guest post from Joe Errington. Learn more about him at the end of the post.
The Department of Transport has always relied on shock tactics to deliver hard-hitting messages. Television adverts for their ‘Think!’ campaign have changed over the years but fear has always been the key trigger. Not happy with keeping this fear and shock on the TV, they decided to give it a 3D makeover.
A hidden camera was set up in the men’s room of a pub and a fake mirror was installed above the sinks. As unsuspecting men washed their hands, a bloodied human mannequin was then smashed through the glass, replicating a body hitting the windshield.